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164 (Sell): Identifying decision-makers early (Brandon Sedloff, SVP of Sales @ Juniper Square)
Oct 09, 2023
Podcast Episode

Brandon has two decades of real estate and relationship management experience with a focus on scaling teams and business that are focused on the intersection of technology, real estate and investing. Currently, Brandon leads global business development for Juniper Square. Brandon joined Juniper Square in 2016 as the Founding SVP of Sales where he was responsible for leading the revenue teams and scaled the sales org from 1 to a team of nearly 100 colleagues across sales, business development, solutions engineering, revenue operations and enablement.

Juniper Square is transforming the private funds industry with easy-to-use software and solutions that streamline fundraising, investment operations and investor reporting. Juniper Square is trusted by over 2,000 GP’s who use Juniper Square to manage nearly $2T of assets.

Prior to Juniper Square, Brandon was Global Head of Corporate Development at the Urban Land Institute (ULI), a global real estate research and education institute. At ULI, Brandon was the founder of ULI's real estate + technology initiative bringing together real estate owners, operators, REIT's, and investors with technology companies working to evolve the real estate industry.

Early in his career, Brandon spent nearly 7 years in Hong Kong where he was Head of Asia Pacific Real Estate for GLG (formerly Gerson Lehrman Group), and later Managing Director, Asia Pacific at the Urban Land Institute. In both roles, Brandon was the executive in charge of helping to scale new initiatives for existing organizations.

Outside of work, Brandon enjoy spending time with my wife and two kids and loves to paddle surfskis and sprint kayaks (K-1's) and has a new appreciation for downwind paddling having recently completed a race in the Columbia River Gorge in Oregon.

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