Innovative and motivated product marketer in the SaaS and Technology space, with experience in B2B and B2C go-to-market strategy and positioning for new products and features. Adept in crafting engaging campaigns and programs for new and existing customers that result in higher product usage and retention. Experience in project and program management, campaign management, and cross-functional collaboration.
Specialties:
-Product Marketing
-Go-to-market strategy and product launches
-Customer research
-Outbound marketing (email, push, text)
-Product roadmap
-New product & feature development
-Market research & analysis
-Pricing strategy
-Project management
-Process management & optimization
-Lifecycle marketing
-Onboarding & Activation