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Bret has distinguished himself as a top product marketing professional with over 25 successful enterprise security software product launches, generating hundreds of millions of dollars in revenue for Fortune 500 companies. His skills feature expertise in cyber security, artificial intelligence, endpoint detection and response (EDR) software, antivirus software, data storage, and consumer electronics. This unique skill set is derived from having thrived in both field and inside sales as well as in both hardware and software marketing positions. He would welcome the opportunity to discuss how this experience can help your organization achieve its goals.
Specialties: Product strategy, global product launch, segmentation, sales enablement, positioning, messaging, quantitative market research and analysis, pricing, product development, promotion, channel development, risk mitigation, supply/demand balancing, go-to-market initiatives, social media, and demand generation.