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With 15+ years of digital marketing and 7+ years of account-based strategy, I am passionate about helping revenue teams achieve their goals by leveraging account intelligence, orchestration, and storytelling. I currently work as a Strategist at Demandbase, the leading for B2B Go-to-Market teams.
In this role I advise customers on optimizing strategies to activate and orchestrate marketing and sales motions designed to accelerate pipeline, using intent, firmographic, technographic, demographic, and engagement data. I have consistently delivered successful multi-channel, cross-team strategies that have increased pipeline activity, deal velocity, deal size, and customer retention for customers in a broad range of industries and company sizes. I have advised businesses of all sizes from apex titans of their respective industry; all the way down to disruptive startups with a sales team of one.
I also coach and consult revenue team leaders on how to align and improve their strategies, processes, and metrics. My mission is to empower revenue teams to drive faster and smarter revenue outcomes, and to make the most of the resources they have at hand to have every advantage they can in their competitive landscape.