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Over 25 years of marketing experience building global brands and managing performance-driven marketing teams. Proven success in building high-performance marketing practices within complex, matrixed organizations, while collaborating across brand, business unit, sales and agency teams.
Brought traditional agency-led capabilities in-house at both Foundry (IDG) and IBM to improve performance and increase efficiencies.
Marketing leadership experience includes multiple SaaS brands in various industries and established performance marketing programs for B2B start-up and MarTech companies, as well as International experience working in multiple Global settings, and in Asia re-establishing the worlds largest global ad agency after dissolving a joint venture partnership in China.
Further experience building strategies and launching campaigns for some of the world’s most recognized B2B and B2C companies across diverse industries, including CHANEL, American Express, Rolex, Jaguage-LandRover, HSBC, Bacardi, Diageo, LG Electronics, Unilever, Lionsgate, GSK, IBM, Cisco, SAP, Sheraton Hotels, Las Vegas Sands, Goldman Sachs, MoMA, BP, Kimberly Clark, Burger King, and dozens others.
Among the first brand marketers in the wireless/mobile advertising space, launching Thirds Screen Media, a successful MarTech/SaaS start-up mobile advertising brand in 2005 that was acquired by AOL for $118 million.
Performance marketing expert • Branding and identity • Product marketing • Public relations • Social media • Investor relations • Analyst relations • Marketing operations • MarTech integrations • C1 proficiency in Mandarin Chinese