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Please see my two websites for articles/papers, blog, presentations, events, and other useful information:
--https://brucerosenthal.associates
--https://partnershipprofessionals.network
I create corporate partnership and sponsorship programs that increase revenue and add member value for associations.
Trade and professional associations face four challenges related to non-dues revenue from corporate sponsorships and partnerships:
(1) Associations need more revenue to fulfill their missions and serve members.
(2) Members are demanding more information and solutions to meet growing needs.
(3) Companies are choosing sponsorship and partnership programs that fulfill their business and marketing goals based on ROI.
(4) Technologies like social media, video conferencing, and the Internet are competing with associations for the attention of members and other stakeholders.
I analyze, develop, and help implement corporate partnership programs that are the solution to all four of these challenges.
As a strategic advisor, consultant, and educator, my customized deliverables include:
• Identifying numerous ways corporate partners benefit the association
• Changing from transactional conference sponsorships to transformational year-long partnerships
• Increasing the value of corporate partner programs for the association, its members, and its partners
• Demonstrating partnership ROI value for companies
• Identifying and structuring benefits and packaging to attract prospective partners
• Developing prospecting and sales processes to improve results and increase revenue
• Incorporating contemporary issues that impact partnerships, like COVID, DEI, community engagement, and technology
• Determining staff and board roles for optimal success
• Constructing a corporate partner program strategy and implementation plan for sustainable revenue growth
I demonstrate leadership in identifying and cultivating corporate partnership and sponsorship best practices, opportunities, and solutions as Convener of the Partnership Professionals Network (partnershipprofessionals.network).
I am available to consult and do presentations. See www.brucerosenthal.associates or contact bruce@brucerosenthal.associates.