Latest Content

How One of India's Trusted Pharmacies Improved FRT by 99%
Oct 16, 2023
Case Study
1

I am a marketing and leadership professional with a passion for creating disruptive businesses that have a positive impact on both the market and society. I have been in this field for over 20 years, and I have learned a lot from the challenges and rewards that come with it.

Currently, I am the director of SHAI, a company that provides revenue cycle services to medical billing companies, physician groups, and hospital networks. I lead a team of experts who deliver high-quality and efficient solutions to our clients.

Before joining SHAI, I was the Chief Communications Officer at NetMeds, India’s first licensed online pharmacy. I was part of the team that launched and grew this innovative business, which revolutionized the healthcare industry in India. I worked with teams across different functions to foster innovation and deliver consistent results. I also helped build scalable processes that could meet the growing demands of the business.

One of the things I love about my job is creating a brand identity and bringing it to life with compelling messages and omni-channel strategies that generate buzz, traffic, and revenue. Throughout my career, I have been successful in reaching customers and stimulating sales. I have a keen understanding of the market by conducting my own research, analyzing changing trends, and staying on top of new developments in marketing that can help me optimize profit and growth.

I also enjoy working collaboratively with teams at all levels to continuously improve processes and develop better organizations. I have strategically transformed vision into action while ensuring client satisfaction, top-notch results, and a culture of success in the following organizations: Netmeds.com, Mooneye Group, Pradeep Dadha Group of Companies, and B & A Digitactical Solutions.

I am always open to new ideas. Please feel free to reach out to me on LinkedIn if you have something interesting to brainstorm about.

1
case study