Latest Content
As a B2B Product Marketing Leader, I have years of experience shaping strategy, developing, and launching products in diverse industries, including tech, energy, and telecom.
I've worked in the US, Canada, and Norway with exposure to different B2B SaaS and hardware solutions, short- and long-cycle projects, commodity and cutting-edge products.
My professional journey started as an engineer designing and developing control systems software. Gradually, I moved into product management to merge my technology experience with my business aptitude. My customer-focused projects spanned everything from ideation to business case development to launch to post-launch management.
Lately, my focus following a stint in strategy is on product marketing. In my current role at CloudBees, I lead the work on buyer insights, PLG strategy, market and competitive intelligence.
Finally, I like to constantly explore the intersection of 3 of my interests: strategy, products, and nonconformist thinking. To that effect, you can find my long-form essays and product marketing newsletter at https://www.strategyinprocess.com/.
🎓 EDUCATION -
MBA from Rice University
Bachelor of Science in Electrical Engineering from Texas A&M University
🛠️ PRODUCT MARKETING SPECIALTIES -
Go-to-Market (GTM) Strategy, Product-Led Growth (PLG), Voice of the Customer (VOC), Pricing Strategy, Product Launches, Product Positioning & Messaging, New Product Adoption, Strategic Planning, Competitive Intelligence, Market Analysis, Sales Enablement, Value Proposition Design, Analyst/Investor Relations, Demand Generation, Strategic Narrative, Content Production
🧠 THOUGHT LEADERSHIP -
Strategy in Process, Founder & Editor
Product Marketing Summit Chicago, "A sales enablement tool to understand your buying centers better"
PDMA Annual Conference, "Market Validation in 5 Steps"
PMA Members-Only Virtual Event, "Understand your buying centers better"
The Everyday Innovator Podcast, Guest
ProductCamp Toronto, "Value Proposition Design & Quantifying Customer Value"