Caleb Donegan

I’m currently the VP of digital at Vacasa where I basically head up a business within a larger business - I oversee a product function, marketing and sales across all our e-commerce efforts.

With deep expertise in product creation, SEO, SEM, digital marketing strategies and channel development, I understand and strategically direct the full product lifecycle from strategy to implementation to optimization.

Previously, within 5 years, I rose through the ranks from being an SEO analyst, then director of product management and shortly after, VP of product and digital strategy at advertising software company, Balihoo.

I offer over a decade’s expertise in marketing strategies that improve the experience and performance across e-commerce channels and look forward to further developing products that result in targeted revenue growth.