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With a love for marketing and for technology, I’ve built a career on bringing B2B products to market, creating demand with compelling storytelling and driving sales success. I’ve consistently built high-performance marketing teams that deliver high-quality content, campaigns, creative and communications. I combine an engineer’s data-driven mind with a creative bent and eye for excellence that is unique among marketing leaders. I thrive in organizations with great products that invest in exceptional marketing to grow revenue.
I'm a Builder:
I'm naturally a hands-on person, willing to roll up my sleeves and jump in where it's needed. But, I'm also a builder of teams, hiring marketers with outsized potential and mentoring them to create and scale high performance marketing organizations.
I'm a Full Stack Marketer
While I started my marketing career in product marketing (and still believe product marketing is the foundation of all great marketing), now I'm a full-stack B2B marketer, as comfortable in demand generation and PR as in customer marketing and operations. My areas of expertise include:
• Marketing Strategy and Brand Development
• Product Marketing
• Demand Generation and Growth Marketing
• Content Strategy and Development
• Communications, PR and Analyst Relations
• Customer Marketing
• Marketing Operations & Funnel Analytics
• Sales Alignment and Enablement
• Field Marketing
I'm skilled in selecting, acquiring, implementing and optimizing the marketing technology stack to ensure we are collecting, augmenting, analyzing and understanding data to make the right marketing decisions. Notable solutions I've used include:
• Salesforce
• Marketo
• Pardot
• HubSpot
• 6sense
• Engagio (now in Demandbase)
• Drift
• Gong
• ZoomInfo
• RollWorks
• Wordpress
• LeanData
• Outreach
• SalesLoft
• Uberflip
• Conversica
Finally, here are the qualities that make me successful:
• Determined and driven
• Comfortable with change, flexible and resilient
• A creative problem solver, applying engineering ingenuity and marketing creativity
• Thrives working in fast-paced environments
• Detail oriented with appropriate perspective on the big picture
• A clear and concise communicator
• Excellent at creating process and automation to free humans for more valuable work
• Comfortable working successfully with all levels of the organization
• Excellent rapport with customers, advisors, influencers and analysts
• A friendly colleague, with a dry wit and good sense of humor
• Fast learner, eager to be an expert