Accomplished senior marketing professional with over 15 years experience in designing, building and running strategic global multi-channel Demand Generation and Account Base Marketing (ABM) programs. Proven ability to develop long term business relationships, build strategy and execute comprehensive, strategic marketing campaigns for multinational corporations in retail, telecommunications, logistics, and financial industries across the US and South America. Strong background in both digital and traditional marketing, trend and demographics analysis, and client-focused capabilities presentations. Certified Project Management Professional (PMP). Trilingual: English, Spanish and Portuguese.
Specialties: Account Base Marketing (ABM), Demand Generation, Lead Management, Growth Marketing, Project Management, Customer Relationship Management (CRM), B2B Marketing, Lead Generation, Revenue Generation, Reporting Analysis, Lead Nurturing, Direct Mail and Digital Marketing Campaign Management, Campaign Strategy, Analytics, Marketing Automation, Marketing Operations, Lead Scoring and Customer Segmentation, Global Marketing, Partner Marketing, Lead Management, Field Marketing. SaaS (Cisco and Microsoft)