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So nice to meet you! I am a results-oriented leader with extensive experience driving revenue from pipeline gen to closing, and reducing friction in the sales and renewal process for AMs, AEs and SDRs, while juggling the intense and fun worlds of parenting teenagers. My passions extend from building processes and systems to support sustainable growth, to designing sales training programs to onboard and upskill sales teams and to owning the product marketing voice and managing the solutions engineering teams and innovating and owning the RFP response team. I obsess about the customer.
I am one of the few providers of highly impactful curriculum design in content development and facilitation in general management and commercial skills onboarding and upskilling. Repeated over performance in product launches (building and prioritizing territory, advising on collateral, serving as voice of the market, and getting the product to the first $1M in sales). I have extensive experience building sales enablement materials ranging from competitive differentiation tools, to capabilities & pitch decks and proposals to building or refining talk tracks and creating demand gen sound bytes.
My background as a sales performer makes me compelling and relevant in training and education. I generated nearly $8M in revenue across 5 years of direct sales (at a $30k ARR) as a rep; consistent overachievement on quarterly and annual sales goals, and consistent overperformance as sales manager from both building small teams to scaling Enterprise teams. Able to establish rapport and credibility with diverse clients. I began on the product side, then moved into sales as an SDR and top scheduler. I get both the direct sales and sales coaching/enablement worlds intimately.
I grew up through the sales world to become a top notch sales professional experience by advising on human resources solutions in both private sector and government organizations, ranging from mid-size companies to Fortune 500 and colleges to state & federal agencies. I am passionate about sales enablement, training and reducing friction in the sales process. I geek out on the Challenger Sales model, Solutions Selling, SPIN but have also created my own called SalesBalls trademark & methodology as well that capitalize on my love of tennis and keeping your eye on the three most critical balls coming at you during the sales process: Need, Value and Decision Process. I have a proven track record of needs diagnosis and solutions framing, metrics-driven management, team building and staff management.