Caroline Shaheed

With over 15 years of experience in content creation and strategy, multi-channel marketing, and social media, I help brands connect with their audiences and achieve their business goals. As the Strategist & Editorial Manager, Social Media at Indigo, I lead and execute integrated campaigns across platforms, creating cohesive and customer-centric messaging that drives conversions, engagement, and impressions.

I am passionate about storytelling, data analysis, and performance tracking, and I leverage these skills to adapt to dynamic social media algorithms and optimize campaign results. I also enjoy collaborating with cross-functional teams, managing and mentoring a team of creatives, and building lasting client relationships. Additionally, I have a background in lifestyle journalism and brand and communications consulting, covering topics such as travel, dining, fashion, interior design, and more. I am always eager to learn new skills, conquer new challenges, and work with an amazing creative team.