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Fireside Chat: How Is Revenue Intelligence Changing in 2022?
Nov 23, 2021
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Strategic. Pragmatic. Entrepreneurial.
I enjoy solving thorny problems others run away from - if I can squint and see a path to success, I get it done. Whether it's launching a new company, developing new product lines, or finding new growth opportunities - I build teams and processes that pave new roads to success.

Proven executive with repeated success as a general manager creating differentiated experiences. My 15+ year track record in the technology sector augmented by venture capital background gives me a unique perspective. Entrepreneur at heart, I'm energized by creating simple, unique experiences that surprise and delight. To me, there is magic in translating incredibly complex technologies into easy to use experiences - it’s a sense of wonder in our daily lives. PLG (product led growth) fan before it was a thing.

What do I look for?
In experiences, I believe in “one less click” and that, as my volleyball coach says, “speed kills”. In business and on the court, speed coupled with precision can’t be beat. The last 9 years I’ve had the privilege of delving into AI and computer vision.

Recent highlights:
- 2019: launched Aptology's Fit-to-Role platform, helping leaders put the right people in the right role
- 2018: Designed and launched chatbots and vertical SaaS AI Solutions (healthcare, financial services, HR).
- 2017: Launched the AML advisor for Intel Saffron AI and lighthouse customer Bank of New Zealand, worked on a breadth of AI solutions including knowledge graphs and recommendation engines.
- 2016: led product marketing for co-created Intel smartwatches with New Balance and Tag Heuer respectively until launch Feb 2017
- 2014: launched simplicam, which started with 10 slides and the vision of a customized home powered by computer vision. At Launch: WSJ coverage, dubbed “the dropcam killer”, top ratings above all competitors on amazon and on app stores.
Published two patents:
https://patents.justia.com/inventor/caroline-tien-spalding
- 2013: took Perfect365 from 10,000 downloads to 100 million + downloads and millions in ARR.
- 2012: launched Camera Awesome, which instantly got to #1 in the App stores for the camera category. WSJ, USA Today, NYT coverage. 1 million downloads / week.

I've managed P&Ls across multiple geos (PRC/US/EU).
I’m a martech stack nerd and first adopter. Topics I could talk about for hours: fountain pens; cognitive linguistics; sailing; AI; and yes, paper.

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