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Over the course of my professional journey, I've had the privilege of contributing to some of the tech industry's most remarkable growth stories. Notably, I played integral roles in the IPO journeys of Cisco and Nimble Storage, as well as in the acquisition of Attivo Networks by SentinelOne. Currently, I serve as an advisor and fractional Chief Marketing Officer (CMO) for both early-stage startups and high-growth technology companies.
With a career spanning over 30 years, I've held pivotal positions as an executive, advisor, and consultant, consistently driving innovation and championing new markets to propel go-to-market strategies. My global reputation as a thought leader is underlined by a proven track record of steering companies from their early stages, pre-IPO, to achieving multi-billion-dollar sales. Notable leadership positions include roles at Attivo Networks (acquired by SentinelOne), Cisco (IPO), Juniper Networks, Nimble Storage (IPO), Riverbed, and Seagate.
Recognition has come in the form of multiple awards, including Top 25 Women in Cybersecurity, Power Woman of the Channel, Business Woman of the Year, Cybersecurity Marketer of the Year, and Marketing Hall of Femme Honoree. Additionally, I contribute to academia as an Advisory Board Member for the Santa Clara University Executive MBA program, and I am a Founding Member of Firstboard.io. I also co-authored the book "Deception-based Threat Detection, Shifting Power to the Defenders."
My professional focus centers on market creation, positioning, and messaging strategies aimed at establishing companies as market leaders. Recently, I've taken on a prominent role as an advocate for the responsible and ethical application of AI in go-to-market and strategic marketing initiatives.
Whether in my role as CMO or advisor, I find fulfillment in guiding boards, executives, and marketing teams to shape and refine marketing value, delivering programs that significantly impact pipeline growth.
To learn more about my contributions to fueling innovation and growth, please visit https://marticulate.com.
Specializations
• Market creation and product fit definition
• Company positioning, messaging, and competitive differentiation
• Establish and scale operations: team and modern AI martech stack design
• Demand generation across digital, field, and partner channels
• Full-time and fractional CMO for early-stage startups and transitions