Casey Cancellieri Lynam

I'm a big picture thinker who loves strategic planning as much as I enjoy hands-on executing. My path thus far has been as windy as it has been exciting, but at the core of it all is a strong writing foundation and a draw towards the creative.

Following a 6 year NYC acting career, I began work at women’s fashion startup Everywear. I relied on my writing skills to craft a clear brand voice and my love for fashion to inform our team’s editorial aesthetic. Being a part of a small but scrappy team determined to make something great was addicting, and I transitioned from part time stylist to full time employee and key team member within months. I led our Personal Style Expert page on About.com, writing and styling content that spoke to women’s fashion in a fresh, approachable way.

My desire to understand all pieces of the growing Everywear puzzle led me to our CRM platform. I accepted the role of CRM Product Owner after discovering a talent for communicating creative team requests or user needs to our design and dev teams. We went on to develop a proprietary platform that functioned as a smart styling tool, customer chat center, and data hub. I trained teams of stylists to communicate in our brand voice, and our ecommerce partners consistently saw increased conversion rates and average order values of up to 15% and 3x respectively.

As my interest in product management grew, I was offered an exciting opportunity to write and develop a product management online school for Produx Labs called Product Insitute. The school’s founder is a successful consultant known in the industry for her fresh perspective on the role, and I knew I could sharpen my skills under her guidance and expertise. I transitioned into a product management role after a successful school launch. In addition to our marketing efforts and new website design and copy, I primarily conduct user research and iterate on our growing school structure according to feedback from our engaged students.