I am a strategic swiss-army knife that learns quickly and works well with ambiguity. I have experience working in media, creative and innovation agencies on a diverse range of projects such as;
- Service design
- CDP development
- Qualitative and quantitative research
- Design thinking process
- Media & creative strategy (for brand and performance-led campaigns)
- social media strategy (paid and organic)
In addition to my agency experience, I am also an experienced university educator being both a tutor and teacher's assistant in the marketing faculty at Usyd.
Professionally I am interested in innovation, digital transformation, education and social media. I also believe that businesses should and can exist for more than just profit.
I'm still learning - and love it! This is a snapshot of what I am learning right now:
Professional:
I am completing units in Applied Design at Utas. Bad design is easy to spot, good design is often seamless and goes under the radar. Through this course, I am building on skills from design aesthetics to user experience. I am halfway through the course with a high distinction average.
Personal:
My creativity mainly manifests through strategic thinking - but I do love experimenting with all creative arts so I am taking a beginners' course in water colouring. This is both a fun and humbling experience as I remind myself it's ok to be bad at something you are new at.