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Forecasts and Funnels: Catherine Gutierrez on Proving Marketing's Value
Aug 06, 2025
Podcast Episode

As a Top 25 CMO, and award-winning Growth Executive, I have a unique ability to get. stuff. done. Marketing is my world, and it's why I built The CMO Agency. I love it more than a good book, gym session, and a chocolate chip cookie...combined.

And, that's a lot.

Your clients crave value. I infuse it into every word I write using battle-tested storytelling to breathe life into your beautiful brand.

Why?

That's how you create award-winning marketing ... and spike sales. I've done it many, many times. And, it works.

I'll show you.

* Here are my areas of expertise *

• AI Marketing Strategy
• SaaS / B2C / B2B Marketing
• Salesforce / HubSpot / Marketo
• Software / Big Data / Automation
• Processes / Systems / Infrastructure
• Leading / Coaching / Driving Revenue
• Visioning / Strategizing / Roadmapping
• Executive / Enterprise / Client Collaboration
• Multi-tasking—Business Exec + Full-Time Mom

CORE STRENGTHS: Brand Strategy | Growth Marketing | Digital Marketing | Paid Media | Subscription Marketing | Product Marketing | Account Based Marketing | Customer Retention | CRM Strategy | Marketing Technology | Research & Analytics | Attribution | P&L Responsibility| Omni-Channel Marketing

SECTOR EXPERIENCE: B2B SaaS | FinTech | Health & Fitness | B2C | B2B | Franchising

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podcast episode