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I am a Marketing and Brand Development professional. I work to develop focused strategies to successfully drive business goals, then manage the creation and delivery of the tactics, content, and assets necessary to bring those strategies to life. With a deep background in Social Media, spanning from strategy development to creative production, I take a customer-centric and data-driven approach to developing innovative social media strategies that produce measurable results on Facebook, Instagram, TikTok, Pinterest, YouTube, Twitter, and emerging platforms. I am skilled at working in a matrixed environment, across the digital and traditional media disciplines to create cohesive, synergistic marketing approaches. I take pride in leading and developing the next generation of social and digital leaders.
I have strong time and project management abilities, interpersonal communication skills, and am highly creative. I am comfortable working autonomously but enjoy working across teams and functions to bring big-picture projects to life.
SKILLS & COMPETENCIES:
Social Media Management, Social Media Data & Analytics, Social Media Advertising, Digital Media, Digital Programmatic Advertising, Search Engine Optimization (SEO), Sprinklr, Hootsuite, Editorial Calendar Development, Brand Advocacy, Graphic Design, Photo/Video Editing, Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere Pro, Audition), WordPress, Microsoft Office Suite (Word, Excel, PowerPoint, Outlook), Copywriting, Project Management, Leadership, Contract Negotiation, Public Speaking, Time Management, Technical Writing/Proposal Preparation, Budget Creation, Budget Management, Google AdWords, Google Display Network