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The father of customer journey mapping, Chip Bell, talks driving innovation through customer partnership
Aug 10, 2023
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Chip R. Bell is a highly sought-after keynote speaker and a prolific writer. With his business partner and co-author, the late Ron Zemke, he pioneered in the 1980s the current practice known as Customer Journey Mapping. He also invented customer forensics, a trademarked customer assessment process. His 24th book, "Inside Your Customer's Imagination," won a 2021 Axiom Business Book Award.

"Kaleidoscope: Delivering Innovative Service That Sparkles" was released in 2017 and is an inspirational guide to providing remarkable service. It was on the bestseller list and won a 2017 Best Book Award for business books after winning a silver medal from North American Book Awards.

Nine of his books have reached national or international best-seller status, including:

• "Sprinkles: Creating Awesome Experiences Through Innovative Service” (winner of a GoldInk Award)
• "The 9 1/2 Principles of Innovative Service," (winner of an Axiom Business Book Award)
• "Wired and Dangerous" and *Take Their Breath Away” (with John Patterson)
• "Managing Knock Your Socks Off Service" (with Ron Zemke)
• "Managers as Mentors" (with Marshall Goldsmith), (winner of an Athena Book Award)
• "Magnetic Service" (with Bilijack Bell), (winner of a Benjamin Franklin Book Award)
• "Customers as Partners: Building Relationships That Last"

A world-renowned authority on customer loyalty and service innovation, he has appeared live on CNN, CNBC, Fox Business, Bloomberg TV, ABC, NPR, and his work has been featured in Fortune, Businessweek, Forbes, Wall Street Journal, Fast Company, Inc. Magazine, Money Magazine, CEO World Magazine and Entrepreneur. Global Gurus in 2022 ranked him for the eighth year in a row in the top ten keynote speakers in the world on customer service and customer experience.

He is also owner and managing director of the Chip Bell Academy, a subsidiary of On3 (www.on3.ai), a company that produces mobile training programs that use cutting-edge AI technology to dramatically increase transfer of learning and competence among field-based learners.

Dr. Bell holds graduate degrees in organizational psychology and human resource development from Vanderbilt University and the George Washington University. He was a highly decorated infantry unit commander in Vietnam with the elite 82nd Airborne and a guerrilla tactics instructor at the U.S. Army Infantry School at Fort Benning.

SPECIALITIES: Keynote speaking and consulting on innovative service, customer partnerships, customer loyalty, and service leadership.

To book Chip as a speaker or consultant, visit www.chipbell.com

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