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Senior Content Manager at UpSlide with 4+ years of experience in finance/SaaS content marketing and copywriting. I obtained a BA Hons in English Literature at Cardiff University.
✍️ Current responsibilities include:
- Copywriting for social media, SEO blogs, eBooks, website, SEA campaigns
- Creating and managing the social media strategy
- Overseeing key product launches, including creating the marketing plan
- Building and publishing landing and campaign pages within the CMS to support marketing and customer journeys
- Managing a junior content creator
- Working closely with the design team and other stakeholders to produce premium content
- Using analytics to determine campaign success (SEO and website performance, social media, email marketing)
- Managing our internal content libraries to ensure teams have accurate, up-to-date materials
- Identifying opportunities for content improvement (website, social media, PowerPoint slides)
🌟 My highlights:
- Increasing Instagram followers by 120% in my first four months at a B2C brand
- Boosting LinkedIn engagement rate by 10% within my first year at a B2B brand
- Attending multiple copywriting courses with CIM and D&AD, and GA4 course with CIM