Chris Zullo

For over 15 years I have been delivering effective solutions in the CRM space working with a wide range of platforms and fluidly learn new ones. Currently specializing in cloud-based integrations utilizing leading technologies in the market. As an expert in business analysis, I help clients map out detailed functional specifications and business requirements that lead to best practices for data protection & contact management strategies that enable them to maximize their customer relationships.

Currently focused on Marketing Automation Platforms (MAP) consulting on Salesforce Marketing Cloud (both Email Studio & Pardot). Past experience includes Aprimo Marketing Studio On Demand and Unica Campaign implementations including system design, development, and campaign builds.

Specialties:
- Business analysis, data management, & process optimization
- Campaign strategy, management, & development
- Data mapping
- Social Customer Service
- Lead Management (from demand generation through entire lifecycle)
- Project management
- Salesforce Platform with particular emphasis in the Marketing Cloud including Pardot, CDP, and Personalization (aka Interaction Studio), as well as its CRM functionality