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Customer Education and Smarter Content Strategies with Christie Horsman, Thinkific
Oct 17, 2024
Podcast Episode

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Customer Education and Smarter Content Strategies with Christie Horsman, Thinkific
Oct 17, 2024
Podcast Episode
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With over 10 years of experience in the B2B and B2C SaaS space, Christie is a VP of Marketing at Thinkific, a software platform that enables entrepreneurs to create, market, sell, and deliver their own online courses. She leads a talented and diverse team of marketers who are passionate about empowering online educators and delivering value to their customers.

Christie specializes in full-funnel digital strategy, sales and marketing team operations, marketing analytics, lead scoring models, marketing and sales tech stacks, email marketing and automation, lead and demand generation marketing, and sales enablement and communication. She is also a course instructor at BrainStation, where she shares her knowledge and skills with aspiring digital marketers. Christie is a team-oriented, results-driven, and lifelong learner who is always looking for new ways to optimize and innovate her marketing practices.

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