I am a strong transformational marketing leader that is passionate about the team’s continuous learning, development and growth. My extensive B2B marketing experience, specifically within technology, analytics and data focused industries, drives demand to support annual revenue needs and sales growth.
My expertise focuses on marketing campaign development, launch and reporting, including marketing automation, direct marketing, advertising and webinars—to more strategic initiatives such as go-to-market messaging, brand positioning, buyer persona and buyers’ journey assessments, sale enablement materials, win/loss studies, social media amplification, unified digital marketing and lead (MQLs) process improvements.