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Marketing leader with extensive experience driving growth for B2B technology companies, across Sales Led and Product Led Growth (PLG) GTM motions. Create marketing strategies to help companies transition from consumer to B2B-SaaS branding and business models, including 2 IPOs (Dropbox and Udemy). Global market expertise, with assignments in Europe, Asia, and the U.S., and roles managing teams across the world. Adept at building high-performing teams, transforming and scaling organizations, influencing across functions, and communicating with internal and external stakeholders. Expertise in driving measurable results via development of integrated cross-functional strategies, replicable programs and process, joint execution with partners, and collaboration with international sales teams. A versatile leader and consistent top performer, I have proven success in large, public companies and small and mid-sized venture and private equity backed organizations across multiple B2B industries: Cloud & SaaS applications (Salesforce, Dropbox, Udemy, Wrike), cybersecurity (Imperva), software and hardware (Cisco), financial services, and manufacturing. Experience targeting companies of all sizes, in direct sales, self-service, and freemium business models.
Specialties:
* Leadership: Transform & Scale Organizations / Build New Functions / Align Global Teams
* International Growth and New Market Entry: Europe / Asia / Latin America / U.S.
* B2B Segments: Enterprise / Mid Market / SMB
* Freemium / Product Led Growth / Direct Sales Business Models
* Integrated Marketing Strategy / Field Marketing Execution
* Industry / Vertical / Audience Marketing
* Customer Lifecycle Marketing: Adoption / Loyalty / Renewals
* Demand Generation / Multi-channel Campaigns / Marketing Operations
* Product & Solution: GTM Strategy / Messaging / Packaging / Launches
* Digital Strategies / Content Marketing / Social
* Partner & Alliance Co-Marketing / Channel Marketing / Distribution Development
* Strengths: Influence / Collaboration / Public Speaking / Cross-Cultural Communications