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How Inkwell doubled the size of their pipeline in a year
Sep 25, 2023
Case Study
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My company, Inkwell, helps companies sell to small business owners through educational content. We believe great business content elevates everyday experiences. It doesn’t just look good – it’s practical, accessible and gets to the heart of what it means to run a business.

We also run The Pitch, which supports hundreds of the UK's best startups every year.

I started my career as a journalist and editor, primarily writing about small businesses and startups. My work has been featured in a range of publications including The Guardian, The Financial Times, The Independent and Vice magazine.

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case study