Chrystalla Pieri

Product Marketer with 8+ years experience in B2B SaaS, and a strong passion for content. Successfully brought SaaS products and new feature releases to market, while executing on all aspects of a go-to-marketing strategy.

Experience includes: Product Marketing | Content Marketing (strategy & implementation) | SEO | Paid | Copywriting | Campaign Management | Lead Generation

Teck Stack: ActiveCampaign, Ahrefs, Google Analytics, LinkedIn Ads, Jira, ClickUp, Webflow.

Some of the work I'm proudest of:
✓ Planed, coordinated, and executed the go-to-market strategy of a new product, which led to 40,000 early beta subscribers, and Overflow being the #2 Product of the Month on Product Hunt. (March 2018) (Overlfow.io)
✓ Developed & executed a year of review infographic which led to 5.5k unique visits in just 2 days organically by distributing to the right channels. (Proto.io)
✓ Planed, coordinated, and executed a content strategy based on SEO, which led to an increase of organic traffic to our blog by 150%. (Proto.io)
✓ Introduced new distribution channels which led to 10,000 listeners a month. (Churn.FM Podcast)
✓ Planed, coordinated, and executed a paid ads strategy which led to a 115% increase in purchases (paid subscription to the publication) between Q1’19 and Q3’19.