Clif Perry

I work at the intersection of strategy and reality. I know just how much business transformation is possible and how to ensure that an organization continues to perform while it transforms. From setting the right tone with customers and partners, changing interactions, and training sales teams, I implement change without upending the entire structure.

In my current role at Cisco, I’m developing a transformative Customer Experience (CX) portfolio strategy and framework to generate recurring revenue throughout the customer lifecycle. Having worked in sales, business development, product management, and strategy, I have a broad business foundation and a realistic understanding of what customers will buy and what salespeople can sell.

With a knack for telling complex stories in a simple way, I help bridge the gap between customers, engineers, and salespeople. Throughout my career, this ability has enabled me to develop new, innovative portfolio offers, pricing strategies and subscription models. I have led large-scale, complex, transformational projects that introduced flexible portfolio-based models, capitalized on subscription services, implemented strategies that saved millions of dollars, and contributed billions of dollars in recurring revenue to Cisco.

It’s exciting to collaborate with hundreds of people to make transformation happen. Together, we’re changing the world.