BlueConic helps marketers complete the customer journey across all channels, devices and sessions in real-time. We help identify their audience, at the individual level, whether they are known or anonymous, understand their individual preferences and behaviors and personalize interactions using an actionable data set. Our marketer-operated platform collects and unifies rich profiles to determine and activate the optimal interaction with an individual, based on both implicit and explicit intent. By design, the platform interoperates with any marketing technology stack; takes a dynamic and progressive approach to data management; and works in real-time, at scale.