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Marketing Technology Consultant that focuses on marketing technology solution strategy and technology enablement. An accomplished marketing technology leader with over 20 years of agency and in-house experience and expertise guiding digital experience strategy, B2B & eCommerce technology strategy including data, ID resolution, analytics and orchestration. Creating actionable roadmaps and serving as an technology advisor for implementation, planning and execution.
Experience in leading marketing technology efforts including the design, development, and localization of all digital properties (.com/app) and developed an integration roadmap for advanced functionality such as digital asset management, CRM, marketing automation, customer data platform, audience management platform, personalization and decision/campaign management.
Areas of expertise include:
Technical Leadership, Adobe, Salesforce, Customer Data Platform (AEP, mParticle, AIQ, Lytics, SF360), Data Lake, ID Resolution, Digital Experience Strategy, Digital Marketing, Web Analytics, Marketing Automation & Personalization, Marketo, Customer Journey Mapping, Data Modeling & Design, MarTech Road-mapping, Operations, CMS Implementation, Agile / Scrum Project Management, Web Localization, System Integrations, Requirements Analysis, Responsive Web Design & Development and CRM Systems (Netsuite, Salesforce)