Like other professionals in the digital commerce field, I am constantly generating new ideas for engaging and building the loyalty of customers in today’s turbulent marketplace.
What distinguishes me is expertise in bringing together all the key elements – analytics, technology platforms, content, and digital services – into a complete solution that gives customers a seamless and outstanding experience in the omni-channel environment.
Add to that a go-to-market strategy that enables these systems to adapt quickly to changes, and you have the formula for capturing loyal customers, market share, and share of wallet.
This is what I have done for both large and small digital marketing agencies, where my efforts have guided companies in the retail and consumer package goods industries to nurture customers that buy more, cost less, and sing the company’s praises.
My work and leadership have helped some of the world’s leading brands to accelerate their growth by mastering the complex world of customer engagement.
A deep understanding of both the customer front-end experience and the back-end technologies for order fulfillment, logistics, and data warehousing is part of my expertise. This knowledge enables me to work with the right technology partners, and develop the strategies that spur transactions and loyalty, even as the pace of online commerce continues to transform the B2B and B2C worlds.
SPECIALTIES: Partnership Strategy & Management • Business Development & Sales • Mar-tech Go-to-Market Strategies • End-to-End Commerce Strategies • Order Fulfillment • Content Management • Customer Journey Mapping • Global Delivery and Rollouts