Cristal Rodriguez

Accomplished marketing executive with over 16 years of experience leading strategic brand transformation, digital innovation, and audience growth across the public and private sectors. I have directed award-winning rebrands, launched industry-first digital platforms, and scaled integrated campaigns that deliver measurable outcomes.

My expertise spans omnichannel strategy, media buying, creative direction, and cross-functional team leadership. I oversee internal and external teams, and develop high-impact marketing ecosystems that balance brand vision with performance.

My work has been recognized by national and regional associations, including multiple ADDY Awards for brand excellence and also the 2025 AMA Arizona Marketer of the Year honor.

Committed to inclusive marketing, organizational leadership, and community mentorship, I bring a values-driven approach to every initiative, focusing on lasting impact, brand integrity, and elevated audience experiences.