Hi, I'm Cristina! You can consider me a fundamentally curious and strategic marketing communications leader with deep insights in psychology and culture. Or, you can think of me as a journalist turned PR pro, turned full-funnel content marketer with a global perspective and a hands-on leadership approach.
I capture attention through memorable content & comms and turn it into audience growth, traffic, and revenue. These days, I use channel strategies, an advanced tech approach (driven by AI, MarTech, data, and automation), journalistic standards and people know-how to do just that.
Over the past 10+ years, I’ve crafted content strategies, managed end-to-end production, and built full-funnel campaigns across B2B, B2C, B2B2C, and media landscapes - ranging from thought leadership and press to blogs, events, social media, sales enablement, product marketing, SEO, and beyond.
Along the way, I’ve had a front-row seat to nearly every stage of business growth. I’ve had the unique experience of joining a start-up just as it IPO’d, working through a full rebrand, multiple product launches, and eventually acquisition. Post-acquisition, I helped navigate the transformation of 13+ brands coming together under one roof.
After that, I shifted to the enterprise side to deepen my perspective on structure, scale, and long-term growth.
Now, I’m back in start-up-to-scale-up mode, driving momentum in a high-growth environment where content is a strategic growth lever.
Fueled by a love of entrepreneurship and tech’s cultural influence, I thrive in environments where the door is wide open to create what’s next.