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Founder and principal at [A], Cruce and team work with the most complex enterprise content publishers on Earth, helping leaders move to next-generation, intelligent customer experiences.
Cruce keynotes worldwide on how to power omnichannel customer experience with content intelligence, content engineering, and content operations.
Cruce's work in the space covers content asset valuation, intelligent content, machine learning, AI, cognitive systems, customer experience platforms, and other aspects of the intelligence transformation at the forefront of leaders' agendas today.
[A] works with the leaders who own responsibility for some of the most valuable content assets in the world including Fortune 50 enterprises, knowledge-centric mid-market organizations, governments, associations, and other content-centric institutions.
Focus:
Next-generation. omnichannel, intelligent customer experiences
Content intelligence: engineering and strategy for scaling publishing
Organizational design and change management
Customer experience management and content systems integration
Personalization: realtime human customer experiences at scale
AI: Intelligent content to power machine-learning
Conversational content: chatbots, assistants, and aided search
Specialties: structure and semantics of content, content systems architecture (CMS, DAM, CSP, ECM, DXP),
knowledge graphs, ontologies, AI, intelligent content, content marketing, content modeling, metadata, schema, taxonomy, microdata, digital maturity, application development, internet, mobile apps, web development, social business, personalization, chatbots, change management, strategic consulting, collaboration, journey mapping, information architecture, digital strategy, digital transformation, organic and local search visibility, LinkedData, schema.org, distributed teaming and scaling distributed team operations, usability, user experience.