I am a sought-after marketing professional with years of experience in providing executive-level strategic and developmental support to achieve brand-marketing, market share, sales, and other company objectives. Today, I focus on companies in the Seed to Series C funding rounds to help grow advanced technology companies who know how they want to impact the world.
As VP of Marketing for Aizon, I owned and directed the marketing strategy for Aizon's award-winning AI-informed data analytics solutions for the life sciences industry. I was responsible for building the marketing analytics infrastructure, processes, and dashboards that inform B2B marketing decisions across the organization, and was deeply involved in brand strategy, promotions, content calendar, and strategic partnerships to support Aizon's AI platform offerings.
Prior to joining Aizon in 2019, I was the Director of Marketing Programs for Saama Technologies where I drove the brand transition from a services business to a higher value solutions business by building company’s first account-based marketing program, first partner marketing program, expanding corporate communications, and led global sales enablement and operations. Previously, I was Director of Marketing for Grid Dynamics International, Inc., where I built the company’s first marketing plan, launched their first lead campaigns, and supported solution definitions and GTM strategies. During my tenure as Senior Marketing Manager for APTARE, I rebranded and updated company messaging, improved lead processes, and expanded the global channel plan, which ultimately resulted in a successful acquisition of APTARE by Veritas.
Functionally, my background is extensive with experience in partner/channel marketing, martech/marketing, automation/ABM, web and search marketing, event planning, yearly planning, branding and identity, global marketing, and contract negotiations. I am also a confident and effective team leader and a compelling public speaker.
I earned a B.A. and M.A. in English from Virginia Polytechnic Institute and State University and am a talented nature photographer and Jeep enthusiast.
Expertise Includes:
Fractional CMO/ Brand Strategy / Data Analytics / Promotions / Strategic Partnerships / Marketing Automation / Web and Search Marketing / ABM / Event Planning / Partner & Channel Marketing / Contract Negotiations
crys@crysblack.com
www.portfolio.crysblack.com