Dallon Zinszer

I graduated from Boise State University in Spring 2020 with a Bachelor's of Business Administration in Marketing and a minor in Entrepreneurship Management, achieving Summa Cum Laude honors as the top Marketing student. During my final year at Boise State, I joined PlexTrac, a cybersecurity SaaS startup, where I played a pivotal role in scaling the marketing operation from scratch to securing Series A and B funding rounds as Marketing Manager.

At PlexTrac, I orchestrated strategic content planning and development while overseeing all aspects of demand generation. As a central figure, I generated leads, nurtured pipeline growth, and significantly contributed to revenue expansion. My exceptional performance and expertise earned me a well-deserved promotion from Marketing Manager to Demand Marketing Manager, further amplifying my impact within the organization.

Building on my rich experience spanning almost four years at PlexTrac, I recently embarked on a new chapter as a Growth Marketing Manager on G2's Labs team, commencing in May 2023. In this capacity, I am instrumental in driving the growth, scalability, and rigorous testing of new features and product lines. Collaborating closely with cross-functional teams, I leverage my expertise to shape G2's future and ensure the successful introduction of innovative solutions to the market.

With a track record of academic excellence, proven marketing leadership, and consistent revenue growth, I remain committed to leaving a lasting impact in the ever-evolving realm of marketing and technology.