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Senior product marketing and business development professional specializing in creating product marketing strategies, sales positioning, product value proposition and pricing model scenarios for medical device software and hardware products.
Specialties: Expertise lies in developing value-based marketing collateral, implementing business strategy, competitive assessments, and evaluation of collaborative products/solutions. Diversity in leadership experience includes leading cross-organizational project teams, small and large organizations.
Experience with diverse software and service companies and strategic sales initiatives. Aptitude for developing, implementing, and communicating strategic marketing programs that achieve sales and profit growth.