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Results-driven growth and marketing leader, known for driving and implementing strategic marketing programs to grow and scale startups and technology companies.
Consistent track record in generating leads and new business for mid-size and startup companies in SaaS, enterprise, peer-to-peer, on-demand, education, and fintech industries.
• Customer acquisition and lead generation strategies — focusing on content marketing programs, social media, SEM, SEO and growth hacking — for improved lead generation awareness, nurturing, and scalable results.
• Brand management, corporate messaging and communications strategies, including messaging platforms, public relations programs and social media
• Demand generation programs, content development, sales enablement and agreements for in-funnel lead nurturing / customer development campaigns
• Focus on identifying opportunities, developing go-to-market strategies and market positioning for new products and features
• Hiring, coaching and aligning teams to integrated marketing program goals and KPI's and measuring them accurately
• Full-cycle product development and product marketing from concept to market.