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Experienced marketing executive with deep expertise managing large teams and diverse brands. Proven track record of building groundbreaking, innovative campaigns across traditional, digital, mobile, and social platforms. Extensive experience managing agencies, building and re-structuring teams, and driving high-impact, measurable results.
Strong leader and creative problem solver with expertise in:
• People and team management (Currently 120+ people)
• Marketing strategy and brand management
• Communications, including Consumer and Corporate Media Relations
• Digital and growth marketing, including media spending across traditional, social, and mobile platforms
• Budget/P&L Management; Marketing Analytics
• Consumer Insights, testing, and measurement
• Advertising creative, production, and agency management
• Organizational restructuring
I am passionate about creating innovative and inspirational marketing campaigns. I strive to break new ground, bring stories to life, inspire customers and make other marketers jealous. To do this, I believe it’s vital to build and nurture the very best teams possible. I also believe strongly in creating a positive work culture in which everyone feels empowered to excel. This dual commitment to positive leadership and groundbreaking work has consistently led to double-digit revenue growth, market-leading brands and numerous awards including 11 Cannes Lions, 13 Effies and 11 Clios.