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11 Effective Marketing Strategies and Tips for Black-Owned Businesses
Mar 07, 2023
Article

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11 Effective Marketing Strategies and Tips for Black-Owned Businesses
Mar 07, 2023
Article

Dana James Mwangi is an award-winning brand expert, website consultant, and public speaker with a passion for empowering entrepreneurs to stand out online. With her unique blend of confidence lessons and brand design techniques, Dana has helped countless businesses reach their highest potential.

After studying graphic design at the University of Memphis, Dana began working in corporate America as a graphic designer. She designed marketing materials for SunTrust, Wells Fargo, and home storage items sold in major retail stores like Walmart and Target. These experiences motivated Dana to realize that great design has the potential to safeguard a company and help it grow into a powerful brand.

Dana launched Cheers Creative in 2012 with the goal to help businesses grow through consistent brand and web design. Since then, she’s become a sought-after designer and consultant across many industries including fashion, music, and entertainment.

Dana’s entrepreneurial path, writings, design work, and advice have been highlighted and referred to in over 70 publications including Essence, Forbes, AfroTech, HubSpot, and more.

In 2020, Dana was named the Grow with Google Digital Coach for Memphis, Tennessee. Her role ultimately extended to include the entire state of Tennessee. As one of 20 successful entrepreneurs in the United States chosen to serve as Grow with Google Digital Coaches, Dana provided free workshops to help Black and Latinx small business owners in her region learn Google tools, reach new customers, thrive online, and grow. As an experienced educator and digital marketing strategist, Dana helped Grow with Google reach over 100,000 business owners and contributed to its recognition in Fast Company’s Innovation by Design Awards.

The success of Cheers Creative allowed Dana to expand into training budding entrepreneurs on how to successfully brand a business. This led to the creation of the Brave Branding Academy™, an online education program based on the principles of simplicity and clarity. The Academy offers guidance on making courageous branding choices, creating effective business processes and systems, and combining them with powerful websites.

Dana was recognized as a Memphis Business Journal 2021 40 under 40 honoree for her entrepreneurial creativity and success.

Aside from her professional life, Dana loves spending time with her husband and children. She has dedicated herself to helping others achieve their full potential by teaching them how to lead with courage and bravery, no matter what challenges may come their way.

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