Dani Kellogg

👋 Hey, I’m Dani Kellogg and I’ve been in B2B SaaS for nearly a decade.

I’ve noticed a few problems over the years…

➡️ Product and Product Marketing teams aren’t working together.

➡️ Teams typically aren’t unified under a single product strategy and narrative.

➡️ Value isn’t at the center of growth strategies.

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This leads to a few critical issues:

Misaligned Goals - When Product and Marketing teams operate in silos, it's like trying to solve a puzzle with half the pieces missing. The result? Strategies that don’t fully resonate with your market or leverage the strengths of your product.

Conflicting Messages - Without a unified narrative, your product's story becomes fragmented. Imagine your teams sending mixed signals to the market. This not only confuses your audience but also dilutes the power of your product’s unique value proposition.

Value Lost in Translation - The cornerstone of sustainable growth in B2B SaaS should be the value delivered to the customer. Yet, when growth strategies sidestep this, what we’re left with are tactics that chase short-term gains instead of building long-term customer relationships and loyalty.
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But here’s the good news:

Collaboration is Key - Bridging the gap between Product and Product Marketing teams isn’t just possible; it’s transformative. By fostering collaboration and open communication, we can align goals, strategies, and narratives to create a cohesive and powerful market approach.

Unified Strategy for Sustainable Growth - When teams rally around a unified product strategy, magic happens. It's about crafting a narrative that's not only compelling but also true to the value your product offers. This approach not only resonates with your audience but also sets the stage for sustainable growth.

Placing Value at the Heart of Everything - My focus at ProductColab is to ensure that value isn’t just a buzzword, but the foundation of your growth strategy. I'm passionate about helping B2B SaaS companies transform their approach to growth, making value the core of their strategy, from product development to market communication.

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Let's connect if you're looking to:

✅ Forge a strong alignment between your Product and Product Marketing teams.
✅ Develop unified positioning, messaging, and product strategy that resonates in the market.
✅ Drive sustainable growth by centering your approach on real value.

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