Darlene Smith

Dynamic and innovative demand generation and event management professional offering close to 20 years of achievement in marketing programs for ERP and cloud computing, with a focus on talent management. Possess and leverage strong collaborative and decisive leadership skills to design effective demand generation programs and large scale events. Stellar record of managing and motivating cross-functional teams and administering multimillion-dollar budgets. Proven ability to quickly establish rapport and trust with colleagues, clients, C-Level executives and key stakeholders, such as keynote speakers, partners and vendors. Accomplishments include:
-Instrumental in generating $8M in won revenue and $20M in attributable revenue within one year through effective demand generation programs.
-Planned and executed more than 55 events per year, including the Taleo World User Conference, which grew from 400 to 1.6K attendees during tenure and is now recognized as one of the premier talent management conferences industry-wide.
-Increased sales of Taleo World sponsorship packages 280% from $200K to $760K within six years.