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17 years of SEO and SEM experience and 14 years managing teams of up to 35 people in digital marketing (SEO & SEM) agencies and in-house teams. I specialize in managing diverse verticals and identifying paths to growth - both in traffic/leads and sales revenue.
I can help businesses with their digital marketing, including SEO, and digital marketing managers with
advice on management and creating processes.
STRENGTHS:
» Search Engine Optimization (SEO) » local, on-page, technical, content and off-page
» Team building, training, and project management
» Designing and implementing effective systems and processes
» Search Engine Marketing (SEM) *Paid Search/Display/Paid Social/Remarketing
» Client communication, relations and retention
HIGHLIGHTS:
1) Created a Mastermind Group of Digital Marketing professionals on Slack for those in SEO, SEM, SMM, CRO, web analytics (including Google Analytics), content creation, design, and development in February 2016. Since then, it’s grown from 27 people to over 185 members. Each member has varying roles/careers from in-house, agency, and freelance consultants to agency owners
2) Taught a course on SEO and SEM at George Brown (downtown Jarvis campus) in March-April 2020. Also a guest lecturer at the University of Toronto and Seneca College
3) From July 2015 to Oct 2019, I was a guest contributor on SEO/SEM sites such as Shopify, GoDaddy, Freshbooks, CallRail, Unamo (Positionly), e2m Solutions, Delta Growth, and Marketing Syrup. More coming in 2023
4) In 2016-2017, as the first SEO and SEM Manager within the newly created digital division (160+ employees) in Great-West Lifeco and associated companies (Great-West Life, Canada Life, London Life, etc.), created all the processes in the new SEO and SEM department
NEXT STEPS?
1) Do you have digital marketing business challenges that must be resolved?
OR:
2) Would you like to be able to level up with the management of your team of digital marketers?
Please feel free to contact me on Linkedin. I can help.
*The highlights are in the About/Summary section, and the rest below are the specifics of each role
*See the 30 recommendations on the LinkedIn profile