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A creative and analytical professional with strong technical skills and a deep understanding of B2C and B2B journeys. Eighteen years’ experience of immersing myself in both the agency and client side of industry means that I have expertise in developing online marketing strategy that drives traffic and informs, engages & converts.
My strengths and experience are in marketing strategy, performance marketing (PPC), conversion optimisation, SEO, content creation with and without AI, outreach, social media campaigns, user experience design, creation of websites and apps, advertising campaigns (web, PR, radio, tv, print). I have managed & mentored core internal and offshore teams. I am effective at identifying opportunities and focused on the goals, budget, deadlines and results.