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The Content B2B Buyers Want
Apr 19, 2023
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The Content B2B Buyers Want
Jul 07, 2023
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The Content B2B Buyers Want
Jul 07, 2023
Podcast Episode
🧃
The Content B2B Buyers Want
Apr 19, 2023
Webinar
1
1

✅ What do I do?
✦ I help B2B technology companies grow.

✅ How do I do it?
✦ Increasing brand visibility and demand generation.
✦ Defining go-to-market strategies and solution messaging.
✦ Integrating sales and marketing processes and operations.

✅ How has it worked out?
✦ Helped fuel four acquisitions and one public offering.
✦ Rehired by senior executives worked with previously for 7 of my last 8 positions.

Book Time:
✦ https://koalendar.com/e/meet-with-david-kirkdorffer
✦ https://www.adviseo.co/david-kirkdorffer

✅ Overview
I've been marketing B2B and B2Dev technology all my career, targeting IT and Line of Business Buyers in SMB and Enterprise markets.

Working at many start-ups and scale-ups, I've learned to be scrappy and resourceful as I create marketing plans that support sales.
✦ Always fast-moving and adapting to changing situations/markets.
✦ Making measurable progress toward goals while budgets and resources are almost always tight.

Whether managing a team or as a one-person department, I bring hands-on, roll-up-your-sleeves execution capabilities combined with business strategy and organizational experience, focusing on growth.

✦ Growth Marketing / Demand Creation / Field Marketing / Partner Marketing
Leading strategy and execution to penetrate key markets and accounts, increase brand effectiveness and market awareness, and grow sales pipelines.

✦ Product Marketing
Developing key value propositions and messaging focused on buyer context/situation for consumption by internal and external audiences.

✅ Technologies I've marketed include:

✦ Cybersecurity: Managed Security Services (MSSP), Managed Detection and Response (MDR), Security Operations Center (SOC), Vulnerability and Patch Management (VULN), Zero Trust Network Security, Software-Defined Perimeter, Identity and Access Management (IAM), Security Information Management (SIEM), RTLS Systems, RFID / Wi-Fi Asset Tracking, Wireless Security & Management.

✦ Data / Infrastructure & Ops Oriented: Data Centers, Containers, Virtualization, Cloud, SAP, BPM, Big Data / Data Warehouse, Distributed RDBMS, DBMS.

✦ Developer Oriented: Mobile App Development Platforms (MEAPs), .NET Developer Tools, Code Optimization and Coding Standards.

✦ Marketing Technology: B2C Campaign Management, Database Marketing Systems.

🎵 I’m also a music junkie!

✦ Have played in bands, & solo for many years, releasing 10+ CDs.
✦ Favorites include: Satie, Brubeck, King Crimson, Magma, Eno, Soundgarden, Aphex Twin, Photek, Kruder & Dorfmeister, Queens of the Stone Age, Trap, Minimal, Hyperpop & French music.

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