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In a world where the only constant is change, digital technology is in a unique position to disrupt the status quo. I have spent the 25 years of my digital career identifying ways to challenging the status quo to achieve breakthrough results for my clients’ businesses.
I specialize in identifying the opportunities that exist at the intersection of business objectives, consumer needs and internal capabilities. I am a firm believer in the power of customer-centricity and that advocacy is fast becoming the evolution of loyalty marketing, and I am adept at identifying and leveraging technology to scale the impact of digital marketing throughout the enterprise.
Specialties:
Client and account development
Business development
Digital business strategy
Strategic planning
Cross-functional leadership and collaboration
Consumer insights and persona development
Consumer and employee advocacy programs
Enterprise social business implementation and training
Vendor negotiations