Dayna Williams

I lean on many years of experience in sales effectiveness consulting and education to help sales leaders avoid a revenue crisis and prepare for the future of AI.

I’ve authored ‘The Diligence Fix’ a book that introduces a practical, but methodical approach for improving sales performance and operationalizing diligence. I’m also the sales enablement content leader and SELL conference producer at ATD, the world's largest association for talent development professionals.

My mission is to share the insights and conclusions I have drawn from working with over 500 clients across various industries and from my academic research on consultative selling methodology.

I believe that sales organizations need to upgrade their functions and capabilities to reach higher growth tiers and to integrate AI with minimal disruption. I am passionate about creating and delivering engaging and relevant content that helps sales leaders and practitioners achieve their goals and build their professional brand.