Deirdre Scully

10+ years experience in demand generation, including 5 years in B2B SaaS. I am passionate about creating and executing integrated digital marketing strategies that drive acquisition and make an impact on the bottom line 📈.

4+ years of people management experience. Demonstrable track record in hiring, managing, developing and retaining talent as well as managing multiple external agencies and vendors.

Areas of expertise include Digital Advertising (Search, Display, Email, Video, Social), Content Marketing, Lead Generation/Nurturing, Campaign Planning and Management, SEO, Analytics and Email Marketing.

In my career to date, I have worked in marketing teams as the sole digital professional or established the function itself in a Greenfield environment. As a result, I have developed a versatile digital marketing skill set and the ability to think strategically while also being hands on in execution. Having visibility and ownership over a spectrum of digital marketing activities, has allowed me to seamlessly develop integrated strategies where channels are working together to achieve common goals. I also enjoy spotting opportunities for doing things better and launching new marketing channels.

One of the reasons I love working in digital marketing is its measurability. I put a strong focus on using analytics to make decisions, whether that’s developing a piece of content or optimising campaign spend. I am a big believer in data integrity and will work to ensure data is clean, valuable and fit for analysis and reporting purposes.

I am continually excited by the opportunities of emerging channels and trends and where they can be used to the advantage of the organisations I work with. I love learning new skills and in the digital marketing industry there is no shortage of new tools and technologies to keep up with.

Marketo Certified Expert, Google Analytics Certified, Google Adwords Certified and Hubspot Inbound Certification.