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Hi! I’m Deniz, a dynamic and results-driven business leader with a passion for scaling go-to-market, market entry and product growth strategies for the fastest growing SaaS companies in the world. To accomplish this, I take an approach that prioritizes a focus on key outcomes, outside-in thinking, building amazing teams, partnering cross-functionally, delighting customers, making the complex simple and testing and iterating to action new learnings.
I have enjoyed my leadership positions throughout my career in product marketing but also product management, market growth, demand generation and strategy roles. Each of these roles has given me critical empathetic views that have helped me develop my own unique point of view on how to accelerate growth; a view that takes a solution-driven customer-centric approach to product marketing. My personal and professional experiences have also taught me the following about myself. I:
-Deeply enjoy building and growing things: products & solutions, businesses, pricing/commercial models, teams, user journeys.
-Put the customer and team at the center of everything I do.
-Am constantly learning and am a disciple of the growth mindset.
-Can turn complex technicalities into exciting narratives that focus on the possibilities (and not just the feature + function) for internal and external audiences.
- Enjoy discovering and growing into new markets
When it comes to professional accomplishments, I have:
-Successfully scaled go-to-market motions from single product to multi-product to accelerate profitable revenue growth, retention and grow customer ARPA.
-Built predictable product & sales-led growth engines to drive 70%+ YoY growth.
-Aligned, led and grown functional and cross functional teams to get to $150mm+ ARR.
-Defined commercial motions built to win, including pricing & packaging models that support product led sales.
-Designed playbooks that captured new and adjacent markets to accelerate growth.
- Built and scaled world class product marketing teams to captivate markets.
I love meeting new people, getting new perspectives, helping folks, mentoring others and building connections. Reach out if you’d like to talk about markets, career things, creating software products & businesses or to compare notes on test & learn.