Latest Content

10 Myths About Email Personalization BUSTED! How to Win with Personalized Emails
Jul 08, 2024
Article
New in Litmus: Rule-Based Personalization, Add-to-Calendar, and More
Jun 12, 2024
Article
Dynamic Email Content is What Customers Crave: Here's How To Deliver
May 23, 2024
Article
How to Implement Email Personalization Throughout the Customer Journey
May 16, 2024
Article

SUMMARY 🪩
Hello, I'm Derek Franks, an experienced content strategist with 8+ years experience and a proven track record of leading teams to content success. What sets me apart? My mindset. I'm ambitious, bold, and not afraid to tackle big challenges. I think ahead. I look for innovative approaches in a constantly evolving content world. My long history in content marketing includes success using content creation and strategy to grow businesses organically in B2B, B2C, tech, SaaS, agency, and many other spaces. I specialize in the development of transformative and engaging content experiences that generate *results*. I bring to the table a deep background in driving organic growth, developing and managing content strategies, crafting compelling stories, managing projects and relationships, and growing audiences. I'm skilled in content strategy, content management, writing, editing, SEO, social media, email marketing, website content, customer success and customer-focused content strategies, team leadership, project management and relationship management while delivering engaging experiences that drive value. You'll also find it useful that I'm adept at advising others on content strategy best practices and building content strategies for a broad range of industries, business goals, and content types.

PERSONAL INTRO 🖖
Thanks for stopping by. I'm a digital marketer, strategist, and content junkie. I write, create, manage content on a daily basis. Telling stories, branding or otherwise, is where you'll typically find me. I'm in my element with a cup of coffee and a ton of plants around. I believe in empathy, compassion and valuing people over all else. You'll also find that I'm naturally curious and spend much of my free time learning and discovering. When I'm not doing all of that, I'm probably mindlessly wandering the globe (either in my daydreams or IRL), nerding out about space, or advocating for a personal cause. Would love to meet you. Let's chat!

PORTFOLIO: https://derekfranksportfolio.my.canva.site/

Instagram: https://www.instagram.com/derek.franks/

Travel Writing: SeekOutTravel.com (under renovation 🏗)

IF I WAS A BRAND: Lonely Planet. Patagonia. Ben & Jerry's. HubSpot. Buffer.

My Motto: "Boldly Going!" - I live to dare greatly, think big, and venture far.

SKIP THE SPIEL! BOOK A MEETING WITH ME: 📆
Want to talk about an opportunity or project? Skip the DMs and book a time on my Calendly here
👉 https://calendly.com/derekfranks/30min

4
articles